 Established in 1968, NICE is a leading enterprise in China daily chemical industry and a pioneer of "Great Brand". NICE upholds the developing concept of "Environment Friendly, Safe and Healthy", continues to lead the industry technology upgrade, leads the consumption demand of high quality. For 10 consecutive years, NICE has been the "Top 500 Chinese Manufacturing Enterprises" and ranked the top one in the daily chemical industry.
With over 20,000 employees, headquartered in Lishui City, the first Chinese ecological city and the big garden of Beautiful Zhejiang, and with R &D center in Nice International High-tech Park, Hangzhou, NICE sets up production bases inYiyang of Hunan, Chengdu of Sichuan, Zhengding of Hebei, Siping of Jilin, Urumqi of Xinjiang, Taicang of Jiangsu, Taiwan region and Angola in Africa, possesses more than 50 sales branches.
NICE‘S products cover the domains of household care, fabric care, oral care and personal care. With independent intellectual property rights, brands DIAO, Supra, Nice, Jianshuangbai, Yayale, 100 Years Hair Care, Soling, Cias, Lizi, Natural Magic, Fasclean and the relevant products are popular on the market.The products are salable to Europe, Africa, Oceania,Southeast Asia, America etc.
"Enhancing Your Life" is the enterprise philosophy of NICE,"Make The World Better" is our ambition. With a powerful R&D group, first-class production and testing equipment, advanced environmental protection facilities, strict manufacturing technique, NICE has modernized, digitalized and flow management, and formed integrated administrative regulations. As a leading enterprise in the industry, NICE has developed strategic partnerships with many Global Top 500 enterprises, promoting the sales of supplying products with guaranteed quality.
Future NICE is Global NICE.
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